As Art Director for KBIC, my role within the marketing team is to ensure our clients have the best possible tools available for their marketing initiatives including:
- a cohesive and professional brand
- a website streamlined for lead generation through targeted marketing strategies, including industry focused e-books, blogs, and social media campaigns
- an arsenal of marketing tools including pitch decks, flyers, and brochures
We also create marketing and presentation videos with our in-house video studio.
During the three and a half years full time with KBIC and four years previously as a freelancer, I have helped grow our SRA network from 60+ offices to over 160+ offices. I achieved this through high quality design, marketing initiatives I developed including our custom pitch decks and our website builder tool, and brand development within their respective industries.
I pride myself on my ability to design with the end user in mind and offer all my clients one-on-one tutorials for any material they want to update themselves, including their websites and pitch decks.
Our department has grown over the last few years, and I manage a team of designers to ensure all projects are completed correctly, quickly, and of course with the best design possible. My mantra for our team is “each new project should be our best project,” because I believe we should always grow our skillset and knowledge. I work with our account managers and directly with clients to make sure our projects align with and exceed client expectations.