I am an Art Director for a marketing team within an ever expanding ecosystem of companies in the recruitment sector, including a network of over 160 small recruitment companies across the US and internationally. I have over 20 years of experience as a graphic designer in a variety of industries, with years of experience in both advertising and marketing agencies.
I am experienced in small business brand development, both print and digital design for both advertising and marketing, and corporate design and work with clients in a variety of niches.
I am a team player who loves working with others to bring ideas to fruition. I love empowering people through delegation and teaching. I am always available to help my team and am at my best when I collaborate with people who enjoy what they do.
KAYE/BASSMAN INTERNATIONAL Kaye/Bassman (KBIC) is an executive recruitment firm that specializes in niche recruitment for a variety of industry sectors, including healthcare recruiting, energy recruiting, insurance recruiting, banking recruiting, pharmaceutical recruiting, and medical device recruiting. KBIC owns Next Level Exchange, an online recruiting training portal for recruitment and executive search professionals; Sanford Rose Associates (SRA), a network of independently owned and operated recruiting firms; and Next Level Marketing Communications, an in-house marketing team that focuses on lead generation through brand building, website development, and digital lead generation strategies for our in-house teams and our SRA network.
As Art Director for KBIC, my role within the marketing team is to ensure our clients have the best possible tools available for their marketing initiatives including:
a cohesive and professional brand
a website streamlined for lead generation through targeted marketing strategies, including industry focused e-books, blogs, and social media campaigns
an arsenal of marketing tools including pitch decks, flyers, and brochures
We also create marketing and presentation videos with our in-house video studio.
During the three and a half years full time with KBIC and four years previously as a freelancer, I have helped grow our SRA network from 60+ offices to over 160+ offices. I achieved this through high quality design, marketing initiatives I developed including our custom pitch decks and our website builder tool, and brand development within their respective industries.
I pride myself on my ability to design with the end user in mind and offer all my clients one-on-one tutorials for any material they want to update themselves, including their websites and pitch decks.
Our department has grown over the last few years, and I manage a team of designers to ensure all projects are completed correctly, quickly, and of course with the best design possible. My mantra for our team is “each new project should be our best project,” because I believe we should always grow our skillset and knowledge. I work with our account managers and directly with clients to make sure our projects align with and exceed client expectations.
CLIENT: Kelly Duke Staffing INDUSTRY: Various YEAR: 2020
One of the tools I introduced to our network in 2019 was a pitch deck that clients could use during video conferences with potential clients. It is an interactive pdf built in PowerPoint, so it is easy for anyone to update. We have currently created over 40 pitch decks for our clients:
CLIENT: Blue Rock Search INDUSTRY: Various YEAR:2020
Our clients use e-books and compensation guides as a part of a marketing strategy to attract new leads. I work with clients and my design team to create collateral that is both beautiful and functional:
CLIENT: ACC INDUSTRY: Accounting YEAR:2021
CLIENT: Jacob Darr INDUSTRY: Legal YEAR:2020
CLIENT: Velocity SGI INDUSTRY: IT YEAR:2020
CLIENT: Hyperion INDUSTRY: Green Energy YEAR:2021
CLIENT: David Brown International INDUSTRY: Architecture/Design YEAR:2021
Bachelor of Digital Design
Griffith University (Australia) 2001
Diploma of Business Administration Russo Institute of Technology (Australia) 1997